Link-building is critical to the online growth of your business, no matter what your business’s niche is. Link-building is how you climb the ranks on SERPs, and getting your website to rank high on SERPs is how you get to drive more business to your website! Thus, building backlinks for your website is something you need to pay close attention to and learn everything there is to know about it in order to stand out from the competition. This guide is particularly focused on helping you learn everything you need to know about link-building for an e-commerce website. So, if you run an online business, you should stick around for this one so you can create effective e-commerce link-building strategies for your brand!
Let’s get started.
Why Is Link-Building Important In E-Commerce?
Link-building is an essential component of any e-commerce website’s marketing strategy. Without an effective link-building strategy, your online store may struggle to attract new customers, drive sales, and improve your search engine rankings.
Simply put, backlinks act as a digital thumbs-up for the credibility of a website. When other websites link to your site, search engines see it as a vote of confidence in your brand. The more high-quality links you have, the more likely you are to rank highly on SERPs.
Of course, not all backlinks are good. Some people go for black-hat SEO techniques that involve buying links or spamming forums with links to their sites. These black-hat techniques are frowned upon by Google and can really harm your rankings in the long run, along with your reputation in the community. You should only practice natural link-building that only involves building high-quality backlinks to provide real value to your site!
So, how can e-commerce websites build these high-quality links? Let’s move on to the next section of our link-building for an e-commerce website guide and find the answer to that.
Link-Building Tactics For E-Commerce Websites!
We’ve compiled a list of the most effective link-building strategies to help you build high-quality links for your e-commerce website. Take a look:
- Product Reviews/Guides/Comparisons!
One of the most effective ways of link-building for an e-commerce website is to create content that people actually want to link to automatically! This could be anything from a detailed product guide to an entertaining video showcasing your products in action. In-depth product reviews, comparison guides, manuals, etc., are great examples of this strategy. The key is to create content that provides value to your target audience and stands out from the crowd.
- Publish Guest Posts on Relevant Sites
Guest posting is an awesome way to build links for your e-commerce website while also establishing yourself as an authoritative member in your niche. Identify websites in your niche that accept guest posts, and pitch them some ideas for relevant, informative content that you could write for their audience. In return, you can include a link back to your site within the content or the author bio, depending on how the target website operates.
- Leverage The Power of Social Media!
Social media platforms can be a great source of high-quality links for e-commerce websites. Share your content on social media, and engage your followers to share it with their own networks. You could also reach out to influencers in your niche and ask them to share your content with their followers, providing you with a valuable backlink in the process.
- Reach Out To Journalists & Bloggers
Another effective e-commerce link-building tactic is to reach out to bloggers and journalists in your niche and offer them a product to review or feature in an article. If they like your product, they may include a link back to your site within their content, providing you with a valuable backlink and exposure to a wider audience! Just make sure that you’re reaching out to reputable journalists!
- Become An Active Member of Online Communities
Frequently participating in online communities related to your niche can also be a great way to build links to your e-commerce website. Join relevant forums, groups, and discussion boards, and provide helpful insights and advice to other members. If you can establish yourself as a knowledgeable and helpful member of the community, other members will start placing your site’s link within their own content. Another example of these online communities is to answer questions on websites like Quora. You can answer users’ questions with a unique insight into the topic and also include a link to your website in your answer and create a quality backlink.
So, this was our list of the most effective link-building strategies for an e-commerce website!
Link-building is a crucial component of any e-commerce website’s online marketing strategy. By building high-quality links to your site, you can improve your search engine rankings, drive more traffic to your store, and ultimately increase your sales. However, it’s important to approach link-building in a natural, ethical way that provides value to both your site and the linking site. By following the tips provided in this article, you can build high-quality links that can help your e-commerce website thrive.
Running an online business can be hectic; even just managing your store’s supply chain alone could take up all your time. This is why most e-commerce websites hire experienced link-building agencies to build high-quality backlinks for their website while they focus on their core business processes. Professional link-building agencies like ours have years of experience in launching effective link-building campaigns for businesses of all niches. OutreachGirls has 12 years of experience in helping businesses like yours grow to new heights! Our team of link-building professionals know exactly what they’re doing, so you can expect nothing but high-quality backlinks to your website. Get in touch with us now and experience unprecedented business growth.