No matter what your business’s niche is, link-building is a critical part of your brand’s online growth. Your brand’s online visibility is largely based on your search engine rankings, meaning how high your website ranks when a particular search query is run by a user. Depending on well you rank on SERPs, users will click on your site accordingly. So, it stands to reason why ranking high on SERPs is a very important or even critical part of your business growth, right? Absolutely! Link-building is the perfect way to improve your SERP rankings. Of course, there are a few unique changes in link-building based on your particular industry. In this article, we’re focusing on link-building for lawyers! So, if you’re interested in boosting your law firm’s online presence, stick around till the end.
Let’s get started by first discussing the importance of link-building to your law firm.
Why Does My Law Firm Need Link-Building?
As a lawyer, building a strong online presence is essential to reaching potential clients and establishing your firm as a reputable authority in your area of practice. To improve your online presence, you need to have a link-building campaign in place, which involves acquiring high-quality links from other websites that point to your law firm’s website.
So, now that you’re familiar with the importance of link-building for lawyers, you might be curious as to what kind of tips we have for you regarding backlink building for your law firm.
Link-Building For Lawyers Best Practices!
Our link-building experts have compiled a list of top tips for link-building for lawyers. Take a look:
- Produce High-Quality Content
In order to get high-quality links, you need to create valuable content that other websites will want to link to. This means creating content that is informative, engaging, and relevant to your area of practice. By doing this, you will increase the likelihood that other websites will link to your content, thereby boosting your website’s authority and ranking. These types of links are called editorial backlinks, and they’re the most rewarding type of backlinks as they require no outreach.
- Network With Other Lawyers
A very important tip we have for you regarding link-building for lawyers is to network with other lawyers in your field. This can be a great way to build relationships that can lead to some awesome link-building opportunities. Consider reaching out to lawyers in your local area or through legal organisations and offer to build links with them, sort of like blogger outreach but for the law industry. This can help you gain exposure to a new audience while also getting a link back to your own website.
- Utilise the Power of Social Media
Social media can be a powerful tool for building links for your law firm’s website. By creating engaging social media posts that include links to your content, you can encourage others to share and link to your content. Additionally, social media platforms like LinkedIn can be a great place to connect with other law professionals in your field and build relationships with them!
- Law School Backlinks
A very important aspect of building backlinks for your law firm is to look for .edu links. .edu links are highly rewarding backlinks that can significantly boost your website’s credibility and authority in the eyes of search engines, as well as the audience’s! Education sites are a very trusted source of information, and it is extremely unlikely that anyone who visits an education website would doubt the credibility of the information that’s published there. So, getting your website’s name on these websites is essential for your business’s reputation!
- Invest in Blog Writing
Blogging is a great way to create content that other websites will want to link to. By sharing your expertise through blog posts, you can establish your firm as a thought leader in your area of practice and attract links from other websites. Additionally, you can use your blog to link to other websites, which can help build relationships and encourage others to link back to your content.
- Get Listed on Online Directories
Online directories like Avvo, FindLaw, and Justia can be a great way to get high-quality links for your law firm’s website. By creating a profile on these directories and including a link back to your website, you can improve your website’s authority and attract more clients to your law firm!
- Publish Guest Posts on Reputable Sites
Guest posting on relevant websites is a very effective way of building high-quality links for your law firm’s website. Consider reaching out to websites in your particular area of law expertise and offer to write a guest post on a topic that is relevant to their audience. This can help you gain exposure to a new audience while also getting a quality link back to your own website.
- Offer Your Expertise To Journalists For Comments
Offering to provide expert commentary to journalists and other content creators can be a great way to get high-quality links to your law firm’s website. By providing valuable insights and information, you can establish yourself as a leader in your field and attract links from other websites. HARO is a great way to score these types of backlinks. To learn more about HARO link-building, check out our article. Another thing you can do is be active in online communities like Quora. You can answer questions by offering your expertise, and you can also place a link to your website in the answer!
- Pay Attention To Your Local SEO
Local SEO can be a powerful tool for attracting high-quality local links to your law firm’s website. By optimising your website for local search queries, you can attract links from other local businesses and organisations, which can help improve your website’s authority and ranking. This will, of course, also enhance your business’s trustworthiness in the local community!
- Attend Events Relevant To Your Niche
Attending industry events can be a great way to build relationships with other professionals in your field and create link-building opportunities. Consider attending conferences, seminars, and other events related to your area of practice and networking with other attendee law firms that you believe are going to be beneficial for your site!
- Monitor Your Backlink Profile
Finally, it’s important to monitor your backlinks regularly to ensure that they are of high quality and relevant to your particular area of law practice. By regularly reviewing your backlinks, you can identify any low-quality links that may be hurting your website’s authority and remove them from your site’s backlink profile.
And so, this was a guide to link-building for lawyers! We’ve provided you with all the information you need in order to create an effective link-building campaign for your law firm.
Running a law firm isn’t easy, and we can imagine how busy your day might be. This is part of the reason why most law firms hire experienced link-building agencies that have been in the link-building industry for years and know exactly what they’re doing. A professional link-building agency like ours can help you grow your law firm’s customer reach to new heights, delivering you more leads and business growth! OutreachGirls is the perfect companion to your link-building journey. Get in touch with us now and get your law firm the best link-building agency on the market!