As a business owner or marketer, you’re well aware of how important it is to have a strong local SEO strategy. But with all the technical jargon and industry-specific terms, it can be hard to keep up with the latest trends and strategies. That’s why we’ve compiled a comprehensive local SEO glossary that contains all the essential terms to help you stay ahead of the game in 2023. Let’s dive in!

A

Algorithm: 

A set of rules and calculations used by search engines to determine the relevance and ranking of web pages in search results.

B

Backlink

A link from another website to your website, which is used by search engines to measure the popularity and authority of your site.

C

Citation

A mention of your business name, address, and phone number (NAP) on another website, which is used by search engines to verify the accuracy and consistency of your business information.

D

Directory

A website that lists businesses in specific categories, such as Yelp or Yellow Pages.

E

Engagement

The level of interaction and participation between a business and its customers on social media and other online platforms.

G

Google My Business

A free tool provided by Google that allows businesses to manage their online presence and appear in local search results.

H

Hyperlocal

Refers to a very specific geographic location, such as a neighbourhood or city block.

I

Inbound link

A link from another website that directs traffic to your website.

K

Keyword

A word or phrase that users search for on search engines to find relevant information or products.

L

Local pack

The list of businesses that appear in the top three results of a local search on Google, along with their ratings and reviews.

Local search

A search query that is intended to find information or businesses in a specific geographic area.

M

Meta description

A brief summary of a web page’s content that appears below the page title in search results.

N

NAP

Stands for Name, Address, and Phone Number, which are key elements of local business listings.

O

Organic search

The results that appear in search engine rankings without paid promotion or advertising.

P

PageRank

A score given to web pages by Google based on the quality and quantity of backlinks, which determines their ranking in search results.

Q

Query

The words or phrases that users enter into search engines to find information or products.

R

Reviews

Customer feedback and ratings left on websites and directories that can impact a business’s reputation and search ranking.

S

Schema markup

A type of microdata that helps search engines understand the content and structure of web pages, including business information.

T

Title tag

The main headline that appears in search results and at the top of a web page, which should include relevant keywords.

U

User experience (UX)

The overall quality and ease of use of a website or application, which can impact its search ranking and user engagement.

V

Voice search

The use of voice commands to search for information or products on mobile devices or smart speakers.

W

Web optimisation

The process of improving the speed, usability, and search ranking of a website.

X

XML Sitemap

A file that lists all the pages on a website and provides information about their organization and hierarchy, which helps search engines index the site more effectively.

Y

YouTube

The world’s largest video-sharing platform, which can be used by businesses to improve their online visibility and engage with customers.

Z

Zero-click search

A search result that provides all the information a user needs without requiring them to click through to a website, such as a featured snippet or answer box.

There you have it – our comprehensive local SEO glossary for 2023! By familiarising yourself with these essential terms and concepts, you’ll and concepts, you’ll be better equipped to understand the latest trends and strategies in local SEO and optimise your online presence for local search.

But it’s not just about understanding the terminology – it’s also important to put these concepts into practice. Here are some tips for using these local SEO terms to improve your online visibility and attract more customers:

• Claim and optimise your Google My Business listing to ensure that your business information is accurate and up-to-date.

• Build high-quality backlinks from reputable websites and directories to boost your domain authority and search ranking.

• Encourage customer reviews and respond to feedback to improve your reputation and attract new customers.

• Use hyperlocal keywords and phrases in your website content and business listings to target local search queries.

• Optimise your website for mobile devices and voice search to meet the changing needs and preferences of consumers.

By implementing these strategies and staying up-to-date with the latest local SEO trends and terminology, you can gain a competitive edge and attract more local customers to your business.
In conclusion, local SEO is a crucial component of any successful online marketing strategy. By understanding and using these essential local SEO terms and concepts, you can improve your online visibility, attract more customers, and grow your business. So take the time to familiarise yourself with these key terms and put them into practice – your business will thank you for it! Of course, if you want, you can just hire a highly-experienced link-building agency like ours to do all of these time-consuming tasks for you. OutreachGirls has over 12 years of experience in helping brands push past their potential! Get in touch with us now to boost your search engine rankings to new heights.