Is Contextual Link-Building Really That Important?

Link Building

Is Contextual Link-Building Really That Important?

Is Contextual Link-Building Really That Important
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As we’re all aware, links are among the most important factor in getting your site to rank higher on search engines. It takes a decent amount of effort and deep knowledge about link-building to score just the right backlinks for your site and ultimately boost your site’s SEO rankings! A site can have great content, but if it doesn’t have quality backlinks, it is highly unlikely it’ll have a chance of ranking high. There are several types of backlinks you can build for your website, and each of them has its own importance in your business’s overall backlink strategy. One of the most important and rewarding types of backlinks is contextual links, and that is what the main focus of this article is. 

What Is Contextual Link-Building?

Contextual links, as the name suggests, are links that are text links that are surrounded by relevant content, i.e. context. These types of links refer to natural link placement because they don’t feel out of place or random. So, it is important to understand how contextual link-building works and why your backlinks strategy needs to address it!

Why Do Contextual Links Matter?

There are certain factors that distinguish a link from a high-quality link, and it is believed context is among those factors! If you insert a link where it doesn’t make sense or doesn’t have the relevant text to provide context to that link, it’ll feel forced or even spam, and users are not going to be tempted to click on it. 

A natural flow of content is necessary to attract users to click on a link. If the surrounding content of the link isn’t relevant, it is highly unlikely anyone would be tempted to click on that link and visit an external website. 

So, not only does contextual link-building matter in terms of SEO, it matters a great deal in adding value to your link and engaging users to visit your website.

How To Get Quality Contextual Links?

Scoring contextual backlinks isn’t as easy as placing ordinary links; there are different aspects to worry about, and you can’t exactly just go and throw links around, can you? It should be done artistically, and we’re here to help you find those opportunities.

  • Creating Quality Content

Among the most effective ways to earn contextual backlinks is by creating quality content that provides value to your audience. When you produce informative, engaging, and unique content, other websites and bloggers may naturally link to your content as a reference or citation. Thus, it is important to invest your time and effort into producing high-quality content that is worth linking to.

  • Making Guest Posts

Guest blogging is an effective technique for building contextual backlinks. By contributing guest posts to other websites, you can include a link back to your website within the content of the post. When choosing websites to submit guest posts to, ensure that they are reputable and relevant to your niche.

  • Broken Link-Building

Broken link-building is a rewarding SEO technique where you look for broken links on other websites and offer to replace them with links to your content. This technique works well for building contextual backlinks because you are offering a working link in answer to a broken link while also providing relevant and valuable content to the website owner.

  • Being An Active Member Of The Community

Participating in various online communities such as forums, social media groups, and niche-specific communities can be an effective way to build contextual backlinks. By actively engaging in discussions and providing helpful advice, you can earn the trust of other members and potentially earn backlinks to your content.

  • Building Healthy Relationships

Building relationships with other website owners in your niche can lead to contextual backlinks. By establishing a rapport with website owners, you can offer to collaborate on content, guest post, or provide value in other ways that may result in backlinks.

Contextual link-building is a very important part of SEO link-building, and it isn’t an easy task. Fortunately, we are experts in creating contextual backlinks for websites of all niches! So, get in touch with our link-building agency right now and experience unprecedented business growth!


  • Natalie

    Natalie, a dedicated writer at, shares expert tips on outreach strategies and marketing techniques. Her articles aim to empower readers with practical advice for effective communication and growth.

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OutreachGirls Team

OutreachGirls Team

Led by a team of experienced professionals, OutreachGirls combines the art of content creation with the science of link building to deliver comprehensive brand growth solutions!

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