B2B Link-Building: Top 5 Strategies That Actually Work!

Link Building

B2B Link-Building: Top 5 Strategies That Actually Work!

Table of Contents

Link-building is one of the essential aspects of SEO. Simply put, it refers to the process of acquiring backlinks from external websites to your own website. And just like any other industry, the growth of the B2B industry is dependent on these backlinks. Because if you run any kind of online business, link-building is crucial to establish authority and to improve search engine rankings. However, not all link-building strategies work effectively in the B2B industry. Therefore, in this article, we will explore the top 5 B2B link-building strategies that actually work!

First, let’s do a recap of the benefits you can expect for your business using link-building.

What Can Link-Building Do For Your Business?

As we already know, link-building is an essential component of any successful digital marketing strategy. Not only does it improve your website’s search engine rankings, but it also helps you establish your brand’s authority and enhance your online presence. Let’s take a look at some of the key benefits of link-building to businesses:

  1. Improved SEO

The most obvious benefit of link-building is its impact on your website’s SEO. By earning high-quality links from authoritative websites, you signal to search engines that your site is trustworthy and valuable.

  1. More traffic!

Link-building also drives more traffic to your site, especially when you build high-quality links from high-traffic websites. Even if the link is no-follow, it can still send relevant traffic your way!

  1. Enhanced Brand Authority: 

When you earn links from reputable sites, you establish your brand as an authority in your industry. This builds trust with potential customers and improves your brand’s reputation.

  1. Long-term Benefits

Unlike other digital marketing solutions that may have short-term benefits, link-building has long-term benefits and with that a higher ROI. High-quality links will continue to drive traffic and improve your SEO for years to come!

So, this is what you can expect from link-building for your website! Now, let’s talk about the main focus of this article; B2B link-building strategies.

B2B Link-Building Done Right!

Content Marketing

Content marketing is a popular strategy for B2B link-building. It involves creating and publishing high-quality content that other websites can link to. The key to successful content marketing is to create unique content that is informative, engaging, and relevant to your target audience. This will significantly increase the probability of other websites linking to your content!

When creating content for B2B link-building, it is essential to focus on topics that are relevant to your niche. You should also consider creating long-form content, such as whitepapers, case studies, and research reports, as they are more likely to attract links from other websites. Additionally, promoting your content through social media, email marketing, and influencer outreach can further help increase its visibility and attract more editorial links.

Guest Posting

Publishing guest posts is another effective strategy for B2B link-building. It involves writing and publishing content on other websites in exchange for a link back to your own website. The key to successful guest blogging is to find websites that are relevant to your niche and have high domain authority in order to signal search engines that your website is a valuable member of the community!

It is essential to create high-quality content that provides a unique value to the audience of the website you are writing for. You should also include relevant links to your own website within the content, but avoid over-promoting your business and spamming links all over the blog post. Additionally, make sure to follow the guest blogging guidelines of the website you are writing for to ensure that your content is accepted and published without wasting your time and resources.

Broken Link-Building

Broken link-building is a highly effective strategy not just for the B2B industry, but every industry in fact. It involves finding broken links on other websites and reaching out to the website owners to suggest a replacement link to your own website. The key to successful broken link-building is to find websites that are relevant to your niche and have high traffic.

When identifying broken links, it is important to focus on pages that have high traffic and are relevant to your business. You can use tools like Ahrefs or SEMrush to identify broken B2B links on websites. Once you have identified broken links, reach out to the website owner and suggest a replacement link to your own website that is relevant to the broken link. This strategy is highly effective as website owners are often grateful for the suggestion of a replacement link and are very likely to establish a backlink to your website!


HARO, or Help A Report Out, is a popular platform that connects journalists with sources for their stories. By signing up for HARO, you can receive daily emails with journalist requests for sources in your niche. Responding to these requests and providing valuable insights can help get your website featured in high-authority publications and attract links to your B2B website.

Keep in mind that it is important to provide high-quality insights that are relevant to the journalist’s story. You should also include relevant links to your own website within your response, but avoid over-promoting your business. Additionally, make sure to respond to HARO requests in a timely manner as journalists often have tight deadlines.

Leverage The Power of Social Media!

Social media is a powerful tool that can help you build backlinks for your B2B business’s website. Ensure that your website has shareable content. Create blog posts, case studies, infographics, and other valuable content that your audience would want to share. Once you have created this content, promote it on your social media channels, including LinkedIn, Twitter, and Facebook.

Engage with your audience on social media. Respond to comments and questions, share their content, and collaborate with them. By building relationships with your followers, you can earn their trust and loyalty, which could lead to them linking back to your website. Also, consider partnering with influencers in your industry. Influencers have large followings and can help you reach a wider audience. Ask them to share your content with their followers or collaborate on a project that benefits both parties.

And so, this is how you can do B2B link-building the right way!
Running a business isn’t an easy job, there are dozens of things to pay attention to keep your business running, which is why most businesses opt for a link-building agency to take care of their link-building needs! OutreachGirls is just the kind of agency you should be trusting with your business’s growth. We have years of experience in helping businesses like yours achieve their maximum efficiency! So why wait? Get in touch with us to experience growth like never before.


  • wajid

    Wajid, a dedicated writer at OutreachGirls.com, shares expert tips on outreach strategies and marketing techniques. His articles aim to empower readers with practical advice for effective communication and growth.

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OutreachGirls Team

OutreachGirls Team

Led by a team of experienced professionals, OutreachGirls combines the art of content creation with the science of link building to deliver comprehensive brand growth solutions!

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