Link-building is a crucial aspect of any successful SEO strategy. But how do you measure the return on investment (ROI) of your link-building efforts? In this blog post, we will dive deep into the subject and explore how you can calculate your link-building ROI. If you need a refresher course on link-building for SEO, check out our detailed link-building guide for 2023!
Before we get started, it’s important to understand what we mean by link-building ROI. Simply put, it’s the return on investment that you get from your link-building efforts. This can be measured in different ways, depending on your goals and objectives. Take a look:
Step 1: Set Your Goals!
The first step to calculating your link-building ROI is to set your goals. What do you hope to achieve with your link-building efforts? What’s your endgame here? Are you trying to increase traffic to your website, improve your search engine rankings, or boost sales?
Once you have a clear idea of your goals, you can start measuring the success of your link-building campaigns. It is crucial to have realistic goals, you can’t just set your expectations unrealistically high, this will not only hurt your link-building campaign but it will also crush you and your team’s morale!
Step 2: Determine Your Investment
Next, you need to determine your investment. This includes the cost of any tools or software you use, as well as the time and effort you put into your entire link-building campaign.
Some link-building methods, such as guest posting, may require more time and effort than others. Make sure you account for these factors when calculating your investment.
Step 3: Track Your Links
The next step is to track your website’s backlink profile. You need to know how many links you have built and where they are coming from. This will help you measure the success of your link-building campaigns and determine your ROI.
There are several tools you can use to track your links, including Ahrefs, SEMrush, and Majestic. These tools will show you the number of backlinks you have, as well as their quality and relevance. To learn about link-building in detail, check out our link-building metrics guide here.
Step 4: Measure Your Traffic
The ultimate goal of link-building is to increase traffic to your website. By tracking your traffic, you can determine if your link-building efforts are paying off.
Google Analytics is a great tool for measuring your website traffic. It will show you how many visitors you have, where they are coming from, and how long they are staying on your site.
Step 5: Calculate Your ROI
Now that you have all the data you need, it’s time to calculate your link-building ROI! The formula is simple:
ROI = (Gain from Investment – Cost of Investment) / Cost of Investment
For example, let’s say you spent $500 on link-building and generated $2,000 in revenue. Your ROI would be:
ROI = ($2,000 – $500) / $500 = 3
This means that for every dollar you spent on link-building, you generated $3 in revenue.
Step 6: Analyze Your Results
Finally, it’s important to analyze your results. Look at the data and see what worked and what didn’t. Use this information to refine your link-building strategy and make it even more effective!
Calculating your link-building ROI is essential to measuring the success of your SEO strategy. By setting clear goals, tracking your links, and measuring your traffic, you can determine if your link-building efforts are paying off. And, if you don’t measure your link-building ROI, you won’t be able to evaluate whether or not your link-building strategies are actually working. This is something that can hurt your business and your website because all your investment is essentially going down the drain and you’re just wasting valuable resources. As you can tell, link-building is super hectic, not only are there tons of things to look out for, you can put a lot of time and effort into the whole process. Luckily for you, OutreachGirls is an experienced link-building agency that has been at it for over a decade! Link-building is our expertise and we’re the best in the business. Get in touch with us now and experience unprecedented growth!