Link-building for SEO isn’t as simple as you might think. In fact, it is a hassle to deal with, given all the intricacies and sheer knowledge you need to possess in order to do it right. But don’t worry; we’re here to help! If you’re new to link-building, this question might be something you wonder about constantly, how to get high-quality backlinks? At the end of this article, you’ll be able to answer that question yourself and know everything there is to know on how to tell the difference between a backlink from a high-quality backlink!
So, without further to do, let’s start with some basics.
Why Are Backlinks Important For SEO?
Backlinks are an essential factor in improving your site’s SEO rankings. They are the links that lead from other websites to your website. Search engines use backlinks to evaluate the relevance, popularity, and authority of your website. So, the more high-quality and relevant backlinks a website has, the more likely it is to appear higher in SERPs!
Website backlinks provide significant value to your SEO strategy as they essentially indicate that other websites find your content useful and relevant enough to link to. The higher the quality of these links, the more credibility and authority your website will have. Search engines use this information to determine the relevance and authority of a website, which directly how high they rank on SERPs.
Search engines also use backlinks to crawl the web and find new content. When a search engine finds a link to your website, it follows that link to crawl and index your site. This can help improve your website’s visibility and increase traffic by a significant margin; in fact, it is essential to your site’s growth!
However, not all backlinks are equal in value. Search engines look at the quality, relevance, and authority of the websites that link back to your site. A backlink from a high-quality, authoritative website in your business niche carries much more weight than a low-quality, irrelevant website. Therefore, it is essential to focus on building high-quality backlinks that will help improve your website’s SEO and overall online visibility. But you might be wondering about what defines a high-quality backlink. Let’s look into that.
Establishing A High-Quality Backlink!
Evaluating the quality of your backlinks is crucial to the success of any SEO backlinking strategy. High-quality backlinks signal search engines that your website is a reliable and authoritative source of information, which can, of course, improve your rankings in SERPs. In contrast, low-quality backlinks can harm your website’s reputation and even result in penalties from search engines. Here are some key factors that can help you answer the burning question; how to get high-quality backlinks.
Backlinks from websites that are relevant to your niche are more valuable than those that are not; in fact, they might even be worthless in most cases if they aren’t relevant to your niche! Search engines prefer backlinks that come from websites with similar content, as it suggests that the link is a genuine endorsement of your content. A backlink from a site that has no relevance to your niche may have little to no impact on your SEO, and it might even damage your brand’s reputation.
Links from authoritative websites have a significant impact on your site’s SEO. The authority of a website is measured by various factors, including its age, popularity, and content quality. High-authority websites essentially have a large audience, a strong online presence, and high-quality content. When evaluating the authority of a website, consider factors such as its domain authority (DA) and page authority (PA), which can be determined using tools such as Moz or Ahrefs. Keep in mind that there are several other measures that you can and should check before picking your prospects.
3- Anchor Text
Anchor text refers to the part of the text that contains a hyperlink and users can click on it to follow the URL embedded in that text. Search engines use the anchor text placed on a web page to determine what the web page is about. Therefore, it is essential to ensure that the anchor text is relevant to the content on the linked page. The anchor text should contain your target keywords, but it should not be overly optimised or just feel like spam. Anchor text plays another critical role here, you want to naturally engage a new audience to your site, and for that, you need to be strategic with your link placement. Use the right anchor text that makes your link placement feel natural and seamless!
4- Context of The Link
The context of a backlink is very important. Your need backlinks that are relevant to your niche. Additionally, backlinks from content that has a high customer engagement rate and is shared on social media platforms can signal to search engines that the content is high-quality and authoritative.
5- Trust & Credibility
Trustworthy websites are those that have a good reputation and are considered safe and reliable by users. Untrustworthy websites can harm your website’s reputation and SEO. Factors that determine the trustworthiness and credibility of a website can include its SSL certificate, domain age, and user reviews.
So, this is how you can differentiate between a backlink and a high-quality backlink! To learn more details about how you can evaluate the success of your backlink campaign, you need in-depth knowledge about link-building metrics, check out our link-building metrics guide!
Link-building is a time-consuming and hectic process. You need to have some proper SEO expertise to even look for the right links! This article has provided you with all the information you need to know in order to distinguish between backlinks and high-quality backlinks, and how to get high-quality backlinks. And you can now probably understand the immense effort it takes to practice effective link-building. This is why most businesses hire expert link-building experts to build quality links for their sites while they focus on important aspects of their business. OutreachGirls has 12+ years of link-building expertise in all business niches! Our SEO link-building experts will help you experience business growth unlike ever before. Contact our link-building agency right now and see what high-quality link-building really is!