The world of link-building and SEO is constantly evolving, and in order to dominate search engine rankings and stay on top of the competition, you need to keep up with the latest link-building statistics & trends! In this article, we won’t go over the basics of link-building or talk about the different strategies you can use to build links for your website. Instead, we’ll be focusing on providing you with the latest link-building statistics that are going to help you tweak your website’s SEO strategy and make the best out of your link-building efforts! If you want to learn about link-building, check out our ultimate link-building for SEO guide. 

The Current State of Link-Building!

According to recent data, backlinks remain one of the top-ranking factors for Google. This means that if you want your website to rank higher in search results, you need to have high-quality backlinks from other reputable websites in your industry.

However, not all backlinks are created equal. In fact, the quality of the linking site is becoming increasingly important in determining the value of a backlink. This means that acquiring a few high-quality backlinks from authoritative websites can be more valuable than a large number of backlinks from low-quality sites.

In addition, the content on your website plays a crucial role in link building. Pages with longer content tend to perform better in search rankings, and including images and videos can also help increase engagement and attract more backlinks.

Let’s talk stats!

• 91% of web pages get no organic traffic from Google.

This may seem like a shocking statistic, but it highlights just how competitive the online landscape has become. With so many web pages vying for a limited number of top spots in search rankings, it’s crucial to have a solid link-building strategy in place to improve your website’s visibility and attract more traffic.

• 55.24% of pages don’t have a single backlink.

This statistic underscores the importance of actively pursuing backlinks for your website. If over half of the web pages on the internet don’t have any backlinks at all, then acquiring just a few high-quality backlinks can give your website a significant advantage in search rankings.

• Only 5.7% of newly published pages will rank in the top 10 search results within a year.

This statistic highlights just how competitive the online landscape has become. If you want your website to rank in the top 10 search results, you need to have a comprehensive link-building strategy in place that includes high-quality backlinks from authoritative websites in your industry.

• The average content length for a page that ranks in the top 10 search results is 1,447 words.

Long-form content has been a trend in digital marketing for some time now, and this statistic just further confirms its effectiveness in link-building. Pages with longer content tend to attract more backlinks and perform better in search rankings.

Now that we’ve gone over some important link-building statistics, let’s talk about a few link-building trends that you absolutely need to integrate into your SEO strategy!

Link-building Trends To Watch

• Influencer Marketing

Partnering with influencers in your industry has proven to be an effective way to attract backlinks to your website. Influencers often have a large following on social media, and including a link to your website in their content can help drive traffic and increase brand awareness.

• Guest Blogging

Guest blogging is another popular link-building trend, well it has been for a while. Writing high-quality content for other websites in your industry can help establish your brand as a thought leader and attract backlinks to your own website.

• Local-Link Building

Acquiring backlinks from local directories, community organizations, and local news sites helps improve your website’s visibility in local search results and attract more traffic from nearby customers.

• Content Promotion

Simply creating great content is not enough; you also need to actively promote it to attract backlinks. Promoting your content through social media, email marketing, and other channels can help increase its visibility and attract more backlinks.

Final Thoughts

These latest link-building statistics and trends reveal the importance of having a well-planned link-building strategy in place to increase your website’s traffic and improve search rankings. Backlinks are crucial, and the quality of the linking site has become more important than ever! High-quality backlinks from authoritative websites are what your website needs.

However, acquiring top-tier backlinks can be a daunting task that requires years of experience, targeted list building, research and analysis, and blogger outreach campaigns. This process can be time-consuming, involving personalization, templates, tools, and scheduling campaigns. Outsourcing link-building to a professional agency can save time and resources. It allows you to acquire top-tier backlinks at scale while focusing on other aspects of your business. With the constantly evolving field of link-building, staying up-to-date with the latest trends and statistics is vital for developing a successful link-building strategy. This is exactly why you should hire industry experts like OutreachGirls! Get in touch with us to order the best link-building services for your business.