Whenever people hear about SEO, they always think of ranking high on Google, and they’re obviously not wrong, seeing as Google takes up 80% of the search engine market rate! But Google’s not the only kid on the ‘top search engines 2023 block!’
In fact, if you’re only targeting your SEO strategy based on just one search engine, which, let’s face it, most probably Google, you’re missing out on major opportunities for online business growth!
So, it’s probably for the best if you don’t neglect all these other search engines the world’s using. In light of that, we’ve compiled a list of ‘top search engines 2023’, focusing on both mobile and desktop, for you to get started on creating an effective SEO strategy for your brand!
Top 10 Search Engines List!
Before we start, this article isn’t intended to help you find a better search engine than Google or even the best search engine in general. We’ve compiled this list to help you understand that there are alternative search engines that deserve your attention too! So, let’s meet the first search engine on our top search engines 2023 list.
Well, it’s no surprise that Google is at the top of our list. As we said, Google takes up a massive 93% of the global search market share for all platforms. Google is quite simply the most popular search engine in the entire world. The search engine giant also captures most of the mobile searches, nearly 95% of it actually.
There’s doubt about the fact that Google is an extremely powerful web search engine, but a problem with Google is that it is way too independent. What we mean by that is Google tends to try and solve all its user’s queries right there on Google, like Google’s featured snippets that allow users to satisfy their queries without even clicking on a single link. So, that might be a problem for businesses that are already competing hard for this gigantic search engine’s traffic.
It is safe to say that competing on Google has become way more difficult than it’s supposed to be, and it certainly has gotten much more expensive with its increased focus on paid search results. Luckily, Google isn’t the only internet search engine on the market!
Microsoft’s Bing just might be Google’s biggest competitor. Even though it only takes up nearly 3% of the global search engine market share, it is still the third-largest search engine in the US. Bing is obviously powered by the tech giant Microsoft, which is why it posses as Google’s only worthy contender.
Microsoft Bing offers pretty much the same user interface and functionality as Google. Currently, there’s not much that makes Microsoft Bing stand out more than Google, but it certainly has a massive customer base that you probably don’t want to miss out on!
The third entrant on our list of top search engines 2023, is Yahoo! Yahoo! was a big deal when it first came out in the 1990s. But soon, Google took over the market, and Yahoo! was forgotten. Even so, Yahoo! manages to pull in almost 2% of the global search engine market share.
Yahoo! doesn’t offer the best user interface for its customers, certainly not better than Google’s or Bing’s. The search engine is powered by Microsoft’s Bing, so its results are pretty much the same as you’d get if you run a query on Bing. Even though Yahoo! isn’t as tough as its competition, it still has millions of users, which you definitely don’t want to skip out on!
While not the most common choice for global users, Yandex is the number one search engine in Russia! Yandex is quite simply the ‘go-to’ search engine for Russia. So much so that Google actually comes in as the second most popular search engine in Russia! Safe to say that Yandex has the Russian market covered.
As you may have guessed, Yandex is a Russian search engine. If you’re an international brand looking to expand into the Russian market, you absolutely have to focus on optimising your site based on not just Google but, most importantly, Yandex!
DuckDuckGo, although not as popular as the other search engines, has some benefits to offer. It actually barely manages to capture less than 1% of the global search engine market share. But DuckDuckGo claims that it doesn’t track its users and doesn’t store any search data. That is a huge plus for users who take privacy seriously! DuckDuckGo also offers a clean interface because it isn’t full of targeted ads that just bother you whenever you run a search.
Even though DuckDuckGo doesn’t seem like a popular search engine, and it isn’t, to be honest, it certainly has some unique selling points, and you shouldn’t completely leave it out!
Just like Russia’s very own Yandex, China has its Baidu! Baidu is the most popular search engine in China, and it’s only offered in Mandarin because of that. It captures almost 74% of the Chinese search engine market as compared to Google’s 4.8% share.
So, if you run an international business and are looking to expand into the Chinese market, you simply can’t ignore Baidu!
Baidu does have some drawbacks to it, though. Mainly the fact that it actively blocks websites that promote democracy. So, the search engine results are a bit limited as compared to, say, Google. Baidu’s user interface is pretty much the same as Google’s.
Ask is a unique search engine that is focused on answering questions. Ask.com isn’t as popular as its peers; it barely pulls in less than 0.5% of the global search engine market share.
Even though it isn’t that popular, Ask.com takes a unique approach to provide information to its users. Using polls to answer most questions, Ask is certainly a different type of search engine. Of course, the results aren’t nearly as accurate and comprehensive as its peers.
Like Russia and China, South Korea has its very own search engine! Naver is the second most popular search engine among the South Korean population.
Naver’s users have the option of catching up on news content and a lot more using its Yahoo! like interface. But as Baidu’s interface is entirely in Chinese, Naver’s user interface is all in Korean without any option to change it to English.
Naver takes up almost 35% of the search engine market share in Korea, so, you might not want to miss out on this one if you’re planning on reaching your South Korean audience!
AOL, also known as America Online, is a news platform turned search engine! The search engine offers a unique interface. With trending news articles being the main focus, the search bar is at the top of the screen.
AOL is backed up by serious players. Verizon telecommunications acquired AOL back in 2015, and AOL’s network consists of reputable websites, including HuffPost.
The American-based search engine pulls in a low 0.06% of the global search engine market share but is still in the top 10 search engines list!
Founded in 2009 by Christian Kroll, Ecosia takes a unique approach to this whole search engine business! Ecosia is a German-based search engine that plants a tree every time a user runs a search query. How cool is that!?
Ecosia is certain among the different search engines list. But it doesn’t mean it’s not one of the top 10 search engines in the world! Ecosia is powered by Microsoft Bing, so the search results are pretty similar to those of Bing. It takes up 0.11% of the global search engine market share.
As we said in the beginning, this article isn’t meant to help you find the best search engine in the world. Each search engine has a unique audience to offer and that was the intention of this article; to highlight their unique features. Our top 10 search engines list allows you to take a look at various search engines from all over the globe and determine which ones are worth expanding your SEO strategy for!
SEO experts like us are well-versed in optimising websites for international growth. Our SEO strategies help businesses like yours grow to unimaginable heights. We ensure that your website is optimised and ranks high on every search engine’s results! You can let our experienced professionals take care of all your online growth needs. Hire OutreachGirls now and get your brand the exposure it deserves!