Link-Building Fundamentals You Need To Know!

Link Building

Link-Building Fundamentals You Need To Know!

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SEO link-building is a vast field, and it’s easy to get confused about the basics from time to time when creating an SEO strategy for your brand. Not to worry, because this is exactly what we’re here to do! We’ll start from the link-building fundamentals that you need to know in 2023 and work towards helping you create an effective link-building strategy for your business! 

First things first, let’s start with the bare basics.

What Is Link-Building & Why Does It Matter?

Link-building is an SEO technique that involves scoring backlinks from other websites to your own site. The idea behind link-building is to improve your site’s visibility and authority in the eyes of search engines, which helps your site rank higher on SERPs!

So, why is it so important?

Link-building is crucial because it helps search engines to determine the relevance and credibility of your site’s content. Quality backlinks are sort of ‘votes of confidence’ that signal Google that the content on your website is credible and trustworthy. The more high-quality links your site has, the more likely it is to appear at the top of SERPs!

To learn more about link-building, check out our ultimate link-building for SEO guide for 2023.

Now that you’ve understood what link-building is and why it matters, we can go into a little more depth here.

How To Acquire Backlinks?

There are several strategies you can utilise in order to acquire quality backlinks for your site. Here are some of them:

  • Creating High-Quality Content

One of the most effective ways to acquire backlinks is to create content that is valuable and relevant to your audience. High-quality content is more likely to attract backlinks naturally. These backlinks are called editorial backlinks, and they’re the most rewarding type of backlinks you can score!

  • Guest Posting

Writing guest posts for other blogs is an excellent way to acquire backlinks. Reach out to other bloggers that are relevant to your niche and offer to write a guest post in exchange for a backlink.

  • Broken Link-Building

Find broken links on other websites and offer to replace them with working links to your content.

  • Blogger Outreach

Reach out to influencers and bloggers in your niche and ask them to share your content with their audience. This can result in backlinks and increased traffic to your site.

This is merely a highlight of the vast opportunities there in link-building; to learn more about the various types of backlinks and how to acquire them by checking out our types of link-building guide!

Moving on with our link-building fundamentals guide, let’s take a look at how you can distinguish between links and high-quality links!

How To Measure The Quality Of Links?

Evaluating backlinks is a crucial aspect of link building for SEO. It involves assessing the quality and relevance of the backlinks pointing to your site to ensure they are helping and not actually harming your SEO rankings. Here are a few aspects of evaluating backlinks:

  • Relevance

Relevance just might be the most important aspect of a backlink! If the link is relevant to your niche and the placement is natural, only then will your backlink strategy would actually work. Otherwise, it might look like spam and worst-case scenario; you might even catch a penalty from Google.

  • Authority

Links from high-authority websites, such as government sites, educational institutions, and industry leaders, carry more weight and are more valuable.

  • Diversity

Having a diverse set of backlinks from various sources, such as blogs, forums, and social media, is more beneficial than having all your links from a single source. Diversifying your backlink profile can prove to be more beneficial than you think.

  • Anchor Text

The anchor text, or the clickable text of the link, should be relevant to your content and include your target keyword. You need to naturally engage the readers and draw them towards clicking on your link; it mustn’t feel like spam!

  • Spam Score

Use tools such as Moz or Ahrefs to check the spam score of the linking website. Links from high-spam sites can significantly harm your rankings, reputation, and your credibility in the community.

There’s a lot more than goes into distinguishing a link from a high-quality link. To read more on what makes a link a quality link, check out our guide on evaluating backlinks.


Link-building is a complex task; there’s a lot you need to know in order to get it right! We’ve done our best to provide you with some basic link-building fundamentals, and hopefully, you now have a clear idea of where to get started. Most businesses hire a link-building agency to take care of their backlinking strategy. Experienced professionals like us who’ve been in the link-building industry for over a decade can help you grow unlike ever before! So, get in touch with our link-building agency now and experience high-quality link-building!


  • wajid

    Wajid, a dedicated writer at, shares expert tips on outreach strategies and marketing techniques. His articles aim to empower readers with practical advice for effective communication and growth.

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OutreachGirls Team

OutreachGirls Team

Led by a team of experienced professionals, OutreachGirls combines the art of content creation with the science of link building to deliver comprehensive brand growth solutions!

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