Link-Building Metrics You Need To Know About!

Link-Building Metrics You Need To Know About!

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Creating and implementing the right backlink strategy that works for your brand can take a lot of effort, and you need to be able to determine what works and what doesn’t. So, what you need are a bunch of different link-building metrics that you can evaluate. Based on those metrics, you can tweak your backlinks strategy to achieve the best possible outcome and boost your SEO rankings to an all-time high!

Previously, we’ve given you a lot of information regarding link-building, but we haven’t talked about how to measure link-building. Well, that is exactly what we’re going to do in this article and by the end of it, you’ll be able to tell if your backlink campaign is working or not! So, without further ado, let’s start with our link-building metrics, shall we?

Domain Strength

The first among our link-building metrics is domain strength. domain strength is focused on evaluating a site’s overall authority. A strong domain is what you need when looking to build links, not just the target websites’ domain strength, but your’s too! A strong domain allows you to pull in heaps of quality traffic. 

This particular score was created by none other than Moz, and, of course, they provide an online tool to measure the domain strength of a website. There are several factors that define the domain strength of a website, and you can judge a number of aspects by just measuring the domain strength. For instance, the domain strength of a website can tell you the domain authority, linking domains, inbound links, and the ranking keywords. So, you’ll get to know the age, popularity, the amount of content, as well as the number of sites that are linked to your target website.

Thus, ensure that you pay close attention to the domain strength of any website you choose to build backlinks with!


PageRank, also called page strength, is much similar to domain strength, but it is specific to a web page rather than a whole domain. PageRank is an SEO metric that Google itself uses! So, it’s safe to say that this should be an important part of your backlink campaign evaluation. 

PageRank is scored on a scale of 0 to 10, 10 being the most ‘authoritative.’

Anchor Text Keyword

As we know, anchor text is the actual text that is used to hyperlink a URL to your website. Ensuring that your anchor text is appropriate and contains high-ranking keywords is an important measure and a welcome addition to your link-building strategy! Optimising your anchor text based on judging the anchor text profile of your competitors can help you supercharge your backlinks campaign and achieve an effective outcome. There are a number of tools and websites you can utilise to check the anchor text relevancy and traffic for specific keywords.

Number Of Referring Domains

In link-building, having a high number of links isn’t as important as the quality of the domain those links are coming from. So, make efforts in bumping the number of referring domains rather than getting a bunch of different links from the same domain. This is another link-building KPI that can be super helpful in evaluating your backlink strategy!

Organic Traffic Growth!

Of course, the entire end goal of our backlink campaign is to increase our website’s organic traffic. So, it is essential to keep monitoring your site’s traffic, and there are a bunch of different tools on the internet that can help you with that! Google search console, for instance, allows you to monitor the average positions and the number of impressions, as well as clicks for a particular page. Because, after all, improving your site’s organic traffic is the name of the game here!


Link-building can be a hassle to deal with. On top of all the SEO techniques and guidelines, there are several link-building metrics that you need to be well-versed in judging to implement an effective backlink campaign for your website. Most businesses opt for professional link-building agencies to take care of this for them. OutreachGirls is the best business decision you can make for your brand, and we will prove it to you! We have over 12 years of experience in building quality backlinks for businesses like yours. Our experts provide detailed white-label reports to clearly show the difference we make using industry-standard metrics. So, contact us now and ensure that your site’s backlink profile is as strong as it could possibly be!


  • Natalie

    Natalie, a dedicated writer at, shares expert tips on outreach strategies and marketing techniques. Her articles aim to empower readers with practical advice for effective communication and growth.

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OutreachGirls Team

OutreachGirls Team

Led by a team of experienced professionals, OutreachGirls combines the art of content creation with the science of link building to deliver comprehensive brand growth solutions!

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