What Exactly Are Natural BackLinks?

Link Building

What Exactly Are Natural BackLinks?

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In the SEO link-building world, you might have heard the term ‘natural backlinks’ often. Natural links are exactly what they sound like, organic links, good links and links that just make sense and get results! So, if you ever hear the term natural links again, they’re talking about organic link-building. 

Of course, links that are obtained using black-hat SEO techniques are referred to as fake, harmful, or just unnatural backlinks that are artificial in nature and won’t get you any real results! Thus, ensure that you’re always practising white-hat SEO link-building techniques because that’s the only way you can make it to the top!

Let’s look into what makes a link a natural backlink and everything else that you need to know about natural link-building!

What Is A Natural Backlink?

Simply put, natural backlinks are links that are acquired naturally without any manipulation or intentional link-building efforts. 

In other words, they are links that are created by other websites or individuals voluntarily because they find the content on your website valuable and relevant to their own audience. Natural links are also called organic links or editorial links.

So, now that you have an understanding of what natural link-building is, we can go into a little more detail!

Importance Of Natural Backlinks

Natural backlinks are important for SEO because they are one of the key indicators that Google uses to determine the quality and relevance of a website. Google’s algorithm considers natural backlinks as votes of confidence from other websites that your website is valuable and trustworthy!

Here’s how it works. When a website links to your website naturally, it essentially sends a signal to Google that your website has high-quality content that is worth sharing. As a result, Google is more likely to place your website higher in search results for relevant search queries.

Another reason why natural link-building is so important is that natural backlinks help increase the visibility and exposure of your website to a wider audience. When other websites link to your website, they are essentially endorsing your content and recommending it to their own audience. This can drive referral traffic to your website and help significantly expand your customer reach!

Hopefully, by now, you’ve understood just how important natural link-building is! This section is aimed to answer the question people often ask, what are the advantages of natural backlinks? And now that we’ve answered it let’s get into how you can go about building natural links!

Natural Link-Building Tips!

There are various aspects you need to take into consideration when acquiring natural backlinks for your website. Let’s have a look.

Content is KING!

Acquiring natural links requires a proactive approach to content creation and promotion. The first step is to create and publish high-quality content that will be considered relevant, useful, and engaging by your target audience. The content can be in the form of blog posts, articles, infographics, videos, or any other format that resonates with your audience.

Once you have created high-quality content, the next step is to promote it through various channels such as social media, email marketing, guest blogging, and influencer outreach. The goal is to get your content in front of as many relevant audiences as possible and encourage them to share it.

And what happens when they share it …?

Well, when your content is shared and linked to other websites, it’s important to monitor and track the incoming links to your website. You can use tools like Google Search Console or Ahrefs to identify new links and monitor the overall health of your website’s backlink profile.

Another thing you should know about natural link-building is that natural links can take time to acquire, and there is no guarantee that your content will be linked to other websites on its own. However, by consistently creating high-quality content and promoting it through various channels, you can increase your chances of acquiring natural links over time.


Natural backlinks are the backbone of effective SEO strategies. They are essential to your growth and gaining an edge over the competition! That being said, link-building can be a strenuous task, it can be hectic and time-consuming, and you need to do it right! So, why not get professionals like us to do it for you? We have over 12 years of experience in link-building, and we can get you the growth you deserve! Get in touch with our link-building agency right now.


  • Natalie

    Natalie, a dedicated writer at OutreachGirls.com, shares expert tips on outreach strategies and marketing techniques. Her articles aim to empower readers with practical advice for effective communication and growth.

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OutreachGirls Team

OutreachGirls Team

Led by a team of experienced professionals, OutreachGirls combines the art of content creation with the science of link building to deliver comprehensive brand growth solutions!

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