What Is Guest Blogging in SEO? A Guide for Beginners

Link Building

What Is Guest Blogging in SEO? A Guide for Beginners

What Is Guest Blogging in SEO? A Guide for Beginners
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If anyone knows anything about link building for SEO, they’ve heard about guest posting or guest blogging at some point. But not a lot of people know how to do it the right way, so your site actually gains some traction. Quality guest posting is an art, and this guest blogging guide aims to teach you just that! 

First things first, let’s see what guest blogging really is.

What Is Guest Blogging?

Guest posting is the process of writing blog posts for other blog sites or brands in order to create backlinks with their websites. This allows their audience to explore your brand as well. Guest blogging is one of the most effective white hat SEO link-building techniques that have been used for decades. You publish quality articles on a high-ranking and reputable site with your link integrated into it, and they get an engaging blog post for free. 

You might’ve noticed we keep mentioning that guest posting is a very rewarding method to boost your site’s SEO; well, here’s why.

Benefits Of Guest Blogging

Quality guest posting is extremely rewarding! Guest blogging allows you to build quality backlinks with reputable, high traffic and authoritative websites, which is the best thing for your SERP rankings! But the guest post benefits list doesn’t end there. Partnering with high-traffic sites allows you to amplify your brand exposure. Getting your business’s name out there to new audiences scores you increased potential leads. 

Another major benefit of guest posting is that it helps you build sustainable relationships in the community. If your brand makes a reputation of itself in creating engaging guest posts, famous blog sites will be more than happy to build backlinks with your website! 

To sum up the benefits of guest posting, you can expect for your site:

  • Improved brand visibility
  • Sustainable relationships in the community
  • Enhanced brand credibility and reputation
  • A boost in your SEO rankings
  • More leads!

So, as you might’ve started to get the idea, guest posting for SEO is an incredible business growth technique every brand should master!

Let’s see what makes a guest post a quality guest post.

Quality Guest Posting

There are a lot of aspects of a quality guest post, the most important one being relevancy. So, let’s start with that first.

Be Relevant

Ensure that you’re writing on a trending topic that aligns with what you’re selling. These are actually two tips combined into one. Not only do you have to make sure that your topic and your content are aligned with the business goals of both sites, but you also have to make sure that your topic is fresh, so people actually click on it.  

Businesses make the common mistake of picking topics that aren’t aligned with the products or services they’re selling. What this does is result in an unnatural plug of your site, which users are just not going to be tempted to click on. Thus, it is necessary that you carefully pick the topics and the content strategy you’ll be implementing to ensure that your guest posts are engaging and attract users back to your own site!

Write In Their Style

Try to connect with their audience by following their blog’s format and post strategy, this will give them a sense of trust, and they will be driven towards your link. 

If you create a guest post that their readers aren’t used to seeing, it might not be as engaging and attractive to them. So, try to be natural.

Provide Actionable Information!

Among the most engaging posts are the ones that contain actionable information like guides and how-tos. If done right, these guest posts can create a lot of trust and credibility for your brand, and readers will be tempted to try your services based on just that! Even if your guest post isn’t a guide, try to provide actionable information to the readers to engage them!

Are You Speaking Their Language?

If you’re writing a guest post for an international market, you must ensure that you’re writing in your audience’s native language. Readers would be unable to engage with your guest post if you’re not speaking their language. So, double-check what language your target audience speaks and create your guest posts accordingly!

OutreachGirls is proficient in providing engaging guest posts in 50+ languages and for 100+ countries. We have a team of in-house content writers who are experienced in writing for businesses of all niches. Get in touch to order the best multilingual guest posting services

So, these are some of the basic tips and tricks to create quality guest posts. But at this stage you might be wondering, how and where exactly do I find these guest posting opportunities?

How To Find Guest Posting Opportunities?

Finding the right guest posting websites takes a bit of work. There are a lot of things you need to look for when picking sites to partner with. Let’s get started.

Relevancy Is Key

Understand your business’s niche and stick to your community. Only pick blog sites that are relevant to your business and your guest post. If your prospect isn’t relevant to your niche, all you’ll do is confuse the readers because they simply won’t understand your content, and they certainly won’t be tempted to click on it. So, make sure you stick to your niche!

High & Consistent Traffic

This one is obvious, but we had to mention it. When picking potential prospects to build backlinks with, ensure that their site is attracting a decent amount of traffic and that their traffic scores are consistent. You want to stay away from sites that have sudden spikes in their traffic figures; this usually means that they’re using black hat SEO techniques to boost their site. You want clean, reputable and white-hat guest post submission sites!


There are numerous tools on the internet that allow you to check a website’s scores, including domain authority, page authority, domain rating, Page Rating, referral domains, indexing rates, and countless others. These metrics can help determine what type of growth you’re looking at for your own site. So, don’t forget to use these metrics in judging your prospects for guest blogging. 

Now that you know how to create an amazing guest post and how to find the right guest posting sites to post your content in, you might be asking yourself; how do I reach out to these selected prospects?

Let’s do some guest blogging outreach!

Pitching For A Guest Post (Blogger Outreach)

Reaching out to the right people the right way might seem like a complicated task at first, but it’s really not. We’ve already shown you where and what to look for when picking potential prospects for your guest posts; all you need to know now is how to create a business that they’ll be tempted to accept!

Personalised Manual Outreach!

Businesses hate it when you reach out to them in a stale, generic and robotic manner. What you need is a personalised blogger outreach strategy that businesses will be impressed to read and a pitch they won’t even think about denying! Make sure that you’re direct, considerate, and focusing on something unique that you can bring to the table. If your business already has a reputation for creating engaging content, cash it in! Or include some of the top blog posts you recently published on your site.

Be Unique & Creative

Pitch post ideas that are unique and have a creative touch on them. If you pitch an idea that’s been used way too much or something that just isn’t that interesting anymore, your guest posting websites might not be tempted to accept your offer. So, be creative and come up with unique ideas to pitch in your blogger outreach strategy!


Guest blogging is an incredible SEO link-building technique that provides immense benefits in terms of business growth and brand exposure. This guest blogging guide aims to provide you with everything you need to know about guest posting. We started from what guest posting is, to its importance and benefits, to making quality guest posts, how to find guest posting opportunities, and finally, how to make tempting guest posting pitches! 

Another option you can go with is letting an expert guest posting agency make exceptional and engaging guest posts on your behalf. We have over 12 years of experience in delivering world-class guest posts in 50+ languages for over 100 countries. OutreachGirls has catered to businesses of all niches, and we are really good at what we do! Our guest posting services are the best in the business. Get in touch with us and grow your business to new heights!


  • wajid

    Wajid, a dedicated writer at OutreachGirls.com, shares expert tips on outreach strategies and marketing techniques. His articles aim to empower readers with practical advice for effective communication and growth.

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OutreachGirls Team

OutreachGirls Team

Led by a team of experienced professionals, OutreachGirls combines the art of content creation with the science of link building to deliver comprehensive brand growth solutions!

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