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The Best Google Analytics Alternatives In 2023

In today’s digital landscape, web analytics play a crucial role in understanding user behaviour, tracking conversions, and optimising online strategies. While Google Analytics has long been the go-to solution for many businesses, it’s always a good idea to explore alternatives that offer unique features and cater to specific needs. In this article, we will introduce you to the best Google Analytics alternatives in 2023, providing you with valuable options to enhance your website’s performance and make data-driven decisions. Whether you’re looking for free alternatives, lightweight solutions, or country-specific options, we’ve got you covered.

Matomo:

Matomo (formerly Piwik) is a powerful open-source analytics platform that gives you full control over your data. It offers features similar to Google Analytics, including visitor tracking, goal conversions, and campaign tracking. What sets Matomo apart is its commitment to data privacy, making it an excellent choice for businesses that prioritize user confidentiality. Matomo allows you to host your analytics data on your servers, ensuring complete ownership and compliance with data protection regulations.

Clicky:

If you’re seeking a real-time analytics solution, Clicky is worth considering. This lightweight alternative offers a user-friendly interface and focuses on delivering real-time insights, allowing you to monitor visitor behaviour as it happens. Clicky provides detailed heatmaps, individual visitor tracking, and customisable dashboards. It also offers features like uptime monitoring and split testing, making it an all-in-one tool for website optimisation.

StatCounter:

StatCounter is a popular web analytics tool known for its simplicity and ease of use. It offers a free plan with limited features, making it an attractive option for small businesses and startups. StatCounter provides valuable insights such as visitor location, popular pages, and referral sources. It also offers a configurable widget that can be placed on your website to display visitor stats, providing transparency to your users.

Open Web Analytics:

Open Web Analytics (OWA) is an open-source analytics software that offers a comprehensive set of features. With OWA, you can track visitor behavior, measure conversions, and gain insights into your website’s performance. What makes OWA unique is its extensibility, allowing you to customise and integrate the tool according to your specific requirements. It also provides heatmaps and real-time reporting, ensuring you have the data you need to optimise your website effectively.

Heap Analytics:

Heap Analytics is a robust analytics platform that offers a user-friendly interface and powerful tracking capabilities. It automatically captures every user interaction on your website or app, allowing you to retroactively analyze data without any manual event tracking. Heap Analytics provides insights into user behaviour, funnel analysis, and A/B testing to help you optimise your website’s performance. With its easy implementation and comprehensive features, Heap Analytics is a reliable alternative to Google Analytics.

Yandex.Metrica:

Yandex.Metrica is a popular choice for businesses operating in Russia and other Russian-speaking countries. This comprehensive web analytics tool offers features similar to Google Analytics, including visitor tracking, heatmaps, and session replays. What sets Yandex.Metrica apart is its ability to handle Cyrillic characters and its in-depth analysis of the Russian market. If you have a target audience in Russia, Yandex.Metrica can provide valuable insights specific to that region.

Conclusion

In today’s data-driven world, having the right web analytics tool is crucial for understanding user behaviour, optimising your website, and making informed decisions. While Google Analytics is widely used, exploring Google Analytics alternatives can provide unique features and cater to specific needs. Whether you prioritise data privacy, real-time insights, lightweight solutions, or country-specific features, there are viable Google Analytics alternatives available. Matomo, Clicky, StatCounter, Open Web Analytics, Heap, and Yandex.Metrica are all powerful options worth considering. Each of these alternatives offers a range of features to help you gain valuable insights and drive your website’s success in 2023 and beyond. Choose the one that aligns best with your requirements and take your web analytics to new heights.

At OutreachGirls, we understand the importance of accurate web analytics and data-driven decision-making. As a leading link-building agency, we specialise in helping businesses like yours achieve their online goals. Our team of experts offers a wide range of services, including multilingual link-building, country-specific link-building, guest posting, niche edits, local citation building, and country-specific content writing. We know that having the right tools and strategies is key to success, which is why we stay up-to-date with the latest trends and technologies! Whether you’re seeking to improve your website’s visibility, increase organic traffic, or enhance your online presence, our tailor-made solutions can help you achieve outstanding results. Visit us at OutreachGirls to explore how we can collaborate and take your online strategy to new heights.

Buy Backlink Packages for SEO: A Comprehensive Guide

In the bustling world of digital marketing, Search Engine Optimization (SEO) stands as a cornerstone for online success. Every business, whether small or large, needs a solid SEO strategy to increase its visibility and attract potential customers. One crucial component of SEO is backlinks. They act like votes of confidence from other websites, signaling to search engines that your content is valuable and trustworthy. But how do you efficiently build a robust backlink profile? This is where backlink packages come into play, making it easier for businesses to buy backlink packages for SEO and enhance their online presence effectively.

Understanding Backlink Packages

What Are Backlink Packages?

Backlink packages are bundles of backlinks offered by SEO service providers. These packages are designed to help websites improve their search engine rankings by acquiring links from various high-authority domains. Instead of painstakingly building each link manually, businesses can purchase a package that suits their needs.

Different Types of Backlink Packages

Basic Packages

Basic packages typically include a small number of links from reputable sources. These are ideal for new websites or those with a limited budget.

Advanced Packages

Advanced packages offer a larger number of backlinks, often from more prestigious websites. They are suited for businesses looking to make a significant impact on their SEO.

Custom Packages

Custom packages allow businesses to tailor their backlink acquisition to their specific needs. This might include links from niche-specific sites or a combination of various link types.

Benefits of Buying Backlink Packages

Time Efficiency

Building backlinks manually is a time-consuming process. By purchasing a package, you can save valuable time and focus on other aspects of your business.

Quality and Relevance

Reputable providers ensure that the links are from high-quality, relevant sites. This boosts your website’s authority and improves its chances of ranking higher in search results.

Improved Search Engine Rankings

A well-executed backlink strategy can significantly enhance your search engine rankings. Higher rankings lead to increased visibility, more traffic, and ultimately, more conversions.

Factors to Consider Before Buying Backlink Packages

Relevance to Your Niche

Ensure that the backlinks you purchase come from websites related to your industry. Irrelevant links can do more harm than good.

Domain Authority

Check the domain authority of the sites you are getting links from. Higher domain authority means more SEO value for your site.

Quality vs. Quantity

It’s better to have a few high-quality backlinks than numerous low-quality ones. Quality links are more beneficial for your SEO efforts.

Where to Buy Backlink Packages

Reputable Sources

Always buy from reputable providers known for delivering quality backlinks. Reviews and testimonials can help you gauge the reliability of a provider.

Avoiding Scams and Low-Quality Providers

Be wary of providers offering too-good-to-be-true deals. Low-quality backlinks can lead to penalties from search engines, harming your SEO rather than helping it.

Case Study: Successful Use of Backlink Packages

Example 1: Small Business Growth

A small business in the home decor niche saw a 40% increase in organic traffic after purchasing a targeted backlink package. The links were from well-known interior design blogs, boosting the site’s credibility.

Example 2: E-commerce Success

An e-commerce store specializing in fitness equipment utilized an advanced backlink package. The result was a 50% increase in sales within three months, thanks to higher search engine rankings and increased traffic.

Risks and Challenges of Buying Backlink Packages

Potential Penalties from Search Engines

Search engines like Google have strict guidelines against manipulative link-building practices. Buying backlinks from shady sources can lead to penalties, negatively affecting your rankings.

Over-Reliance on Purchased Links

While purchased backlinks can provide a quick boost, relying solely on them is not sustainable. It’s essential to combine them with organic link-building strategies for long-term success.

How to Integrate Backlink Packages into Your SEO Strategy

Combining with Organic Link Building

Use purchased backlinks to complement your organic efforts. Engage in guest posting, create shareable content, and build relationships with industry influencers.

Regular Monitoring and Adjustment

Keep track of your backlink profile and SEO performance. Regularly adjust your strategy to ensure you’re getting the most out of your backlink packages.

Alternatives to Buying Backlink Packages

Organic Link Building

Focus on creating high-quality, valuable content that naturally attracts backlinks. This is the most sustainable and search-engine-friendly approach.

Guest Posting Services

Guest posting is an effective way to gain backlinks and increase your site’s exposure. Services like Blogger Outreach Services and Guest Posting Services can help you connect with relevant blogs and websites.

Conclusion

Backlink packages can be a powerful tool in your SEO arsenal, providing a quick and efficient way to boost your site’s authority and rankings. However, it’s crucial to choose reputable providers and integrate these packages into a broader, more sustainable SEO strategy. By balancing purchased backlinks with organic efforts, you can achieve long-term success and enjoy the full benefits of a well-rounded SEO approach.

Link Building Tools to Skyrocket Your SEO

In the competitive world of digital marketing, effective link building is essential for improving your website’s search engine optimization (SEO). High-quality backlinks are a key factor in search engine algorithms, helping to enhance your site’s authority, drive traffic, and boost your rankings on search engine results pages (SERPs). This comprehensive guide explores various link building tools that can help you skyrocket your SEO efforts.

The Importance of Link Building in SEO

Why Link Building Matters

Link building involves acquiring hyperlinks from other websites to your own. These links act as votes of confidence, signaling to search engines that your content is valuable and authoritative. High-quality backlinks can lead to:

• Improved Search Rankings: Sites with a strong backlink profile often rank higher in SERPs.
• Increased Organic Traffic: Quality backlinks can drive targeted traffic to your site.
• Enhanced Domain Authority: Backlinks contribute to your site’s credibility and trustworthiness.

Essential Link Building Tools

Ahrefs

Overview

Ahrefs is a comprehensive SEO tool known for its powerful backlink analysis capabilities. It offers a suite of tools designed to help you analyze your backlink profile, discover link-building opportunities, and monitor your progress.

Key Features

• Site Explorer: Analyze your backlink profile and identify high-quality backlinks.
• Content Explorer: Find popular content in your niche to identify link-building opportunities.
• Alerts: Set up notifications for new backlinks, mentions, and keyword rankings.

Benefits

Ahrefs provides detailed insights into your backlink profile, competitor analysis, and link-building opportunities, making it an indispensable tool for SEO professionals.

SEMrush

Overview

SEMrush is another all-in-one SEO tool that offers robust link-building features. It helps you discover and analyze backlinks, track your competitors, and develop effective link-building strategies.

Key Features

• Backlink Audit: Identify toxic backlinks and keep your backlink profile clean.
• Link Building Tool: Find and connect with potential link-building partners.
• Domain Analysis: Analyze your competitors’ backlink profiles and discover new opportunities.

Benefits

SEMrush’s comprehensive features and user-friendly interface make it a popular choice for marketers looking to enhance their link-building efforts.

Moz Link Explorer

Overview

Moz Link Explorer is a dedicated tool for backlink analysis and research. It helps you understand your backlink profile, discover link-building opportunities, and improve your site’s authority.

Key Features

• Link Research: Analyze your backlink profile and find high-quality link prospects.
• Spam Score: Identify and manage potentially harmful backlinks.
• Link Intersect: Discover sites that link to your competitors but not to you.

Benefits

Moz Link Explorer provides valuable insights into your link-building efforts, helping you develop a more effective strategy.

Majestic SEO

Overview

Majestic SEO is a specialized tool focused on backlink analysis. It provides detailed data on backlinks, helping you understand the link dynamics of your website and your competitors.

Key Features

• Site Explorer: Explore your backlink profile and analyze referring domains.
• Trust Flow and Citation Flow: Assess the quality and influence of backlinks.
• Link Context: Understand the context in which backlinks appear.

Benefits

Majestic SEO’s focus on backlink data and its detailed metrics make it a valuable tool for in-depth link analysis and strategy development.

Tools for Outreach and Relationship Building

BuzzStream

Overview

BuzzStream is a powerful tool for managing outreach and building relationships with influencers and potential link partners. It streamlines the process of finding contact information, sending personalized emails, and tracking responses.

Key Features

• Prospecting: Discover and add prospects to your outreach list.
• Outreach Management: Send and track personalized outreach emails.
• Relationship Tracking: Keep track of your interactions and follow-ups.

Benefits

BuzzStream helps you build and maintain relationships with key influencers, improving your chances of acquiring high-quality backlinks.

NinjaOutreach

Overview

NinjaOutreach is an outreach tool designed to help you connect with influencers, bloggers, and potential link partners. It simplifies the process of finding prospects, managing outreach campaigns, and tracking results.

Key Features

• Prospect Finder: Search for influencers and bloggers in your niche.
• Email Outreach: Send personalized outreach emails and automate follow-ups.
• Campaign Management: Track the progress and success of your outreach campaigns.

Benefits

NinjaOutreach’s comprehensive features make it easier to build relationships and secure valuable backlinks.

Tools for Content Creation and Promotion

HARO (Help a Reporter Out)

Overview

HARO is a platform that connects journalists with expert sources. By providing valuable insights to journalists, you can earn high-quality backlinks from reputable media outlets.

Key Features

• Daily Queries: Receive daily emails with queries from journalists.
• Pitch Responses: Respond to relevant queries with expert insights.
• Media Opportunities: Earn backlinks from media coverage.

Benefits

HARO helps you gain authoritative backlinks and media exposure by positioning yourself as an expert in your field.

Content Explorer by Ahrefs

Overview

Content Explorer by Ahrefs allows you to discover popular content in your niche, identify link-building opportunities, and create content that attracts backlinks.

Key Features

• Content Search: Find high-performing content based on keywords.
• Link Prospects: Identify sites that link to similar content.
• Content Analysis: Analyze the performance of content to guide your strategy.

Benefits

Content Explorer helps you create and promote content that is more likely to attract backlinks, improving your overall SEO strategy.

Conclusion

Effective link building is essential for boosting your SEO and achieving higher search engine rankings. By leveraging the right tools, such as Ahrefs, SEMrush, Moz Link Explorer, Majestic SEO, BuzzStream, NinjaOutreach, HARO, and Content Explorer, you can streamline your link-building efforts, build valuable relationships, and create high-quality content that attracts backlinks. These tools not only save time and resources but also provide the insights and capabilities needed to develop a successful link-building strategy. Start using these tools today to skyrocket your SEO and drive more organic traffic to your website.

Broken Link Building: A Complete Guide!

In today’s digital realm, where online visibility is the key to success, mastering the art of search engine optimisation (SEO) is crucial. Among the myriad of strategies that can elevate your website’s rankings, one approach stands out as a proven game-changer: broken link building! If you’re looking to boost your website’s visibility, increase organic traffic, and enhance your backlink profile, this guide will provide you with a comprehensive understanding of broken link building and how it can benefit your online presence. At OutreachGirls, we specialise in link-building and SEO services, and we’re here to share our expertise with you, let’s get started!

Understanding Broken Links and Their Significance in SEO

Before delving into the intricacies of broken link building, it’s important to grasp the concept of broken links and their impact on your website’s SEO performance. Broken links, also known as dead links or link rot, are hyperlinks on a webpage that no longer function, leading to a 404 error page. These links can occur due to various reasons such as a website being taken down, pages being moved or renamed, or simple typographical errors.

Broken links are more than just a minor inconvenience for website visitors. They can have a detrimental effect on your SEO efforts. Search engines like Google consider broken links as a negative signal, as they disrupt user experience and hinder the smooth navigation of your site. Additionally, broken links can lead to loss of credibility, reduced user engagement, and ultimately, lower search engine rankings.

Now that we’ve understood the impact of broken links, let’s explore the broken link building strategy and how it can turn these broken links into valuable assets!

The Basics of Broken Link Building

Broken link building is a proactive link-building technique that involves finding broken links on other websites and reaching out to the webmasters to suggest replacing those links with relevant and high-quality links to your own content. This method offers a win-win situation for both parties involved: the webmaster gets to replace broken links with functional ones, enhancing their website’s user experience, while you gain valuable backlinks to boost your own SEO efforts.

The Process of Broken Link Building

1. Identify Relevant Prospects:

Start by identifying websites that are relevant to your niche and have broken links. This can be done through various methods, such as using broken link checker tools, analysing competitor backlinks, or conducting manual searches.

2. Evaluate the Broken Links:

Once you have a list of potential prospects, analyse the broken links to determine their relevance and quality. Look for broken links that were previously linked to content similar to yours.

3. Create Compelling Content:

To increase the chances of successful link replacement, create high-quality, informative, and engaging content that can serve as a valuable replacement for the broken link.

4. Outreach to Webmasters:

Reach out to the webmasters or website owners, notifying them about the broken link and suggesting your content as a suitable replacement. Craft personalised and friendly outreach emails, highlighting the relevance and value of your content.

5. Monitor and Follow-Up:

Keep track of your outreach efforts and follow up with webmasters who haven’t responded. Persistence is key in broken link building.

The Benefits of Broken Link Building

• High-Quality Backlinks

By replacing broken links with your own content, you can secure high-quality backlinks from reputable websites. These backlinks act as signals of trust and authority to search engines, positively impacting your website’s rankings.

• Enhanced User Experience:

Broken link building helps improve the user experience by eliminating dead ends and directing visitors to relevant and functional resources. This leads to increased engagement, longer site visits, and a lower bounce rate.

• Referral Traffic:

When webmasters replace broken links with your content, it opens up the opportunity for increased referral traffic from their website to yours. This can lead to a significant boost in organic traffic and potential conversions.

• Building Relationships:

Engaging with webmasters through broken link building provides an opportunity to establish relationships and partnerships within your industry. These connections can lead to future collaborations and mutually beneficial endeavours.

To Sum Up …

Broken link building is a powerful strategy that combines link acquisition with improving user experience. By effectively leveraging broken links on other websites, you can not only enhance your own website’s authority and rankings but also contribute to a healthier and more seamless web ecosystem. At OutreachGirls, we specialise in providing link-building and SEO services tailored to your specific needs. Embrace the power of broken link building and unlock the potential for exponential growth in your online presence!

Remember, broken link building is just one piece of the puzzle when it comes to link-building strategies. Continue exploring other techniques such as skyscraper link building, link reclamation, and guest posting services to diversify your backlink profile and maximise your SEO efforts. Stay proactive, keep creating valuable content, and watch your website soar in rankings and visibility.
Contact OutreachGirls today to kick-start your broken link building journey and take your SEO game to new heights!

What is Link Bait in SEO?

In the vast digital landscape of search engine optimisation (SEO), one of the concepts that have gained considerable attention is “link bait.” As a content writer or marketer, you may have come across this term and wondered what it actually means and how it can benefit your SEO strategy. Link bait refers to the creation of compelling, valuable, and shareable content that naturally attracts backlinks from other websites. In this article, we will dive into the world of link bait in SEO, exploring its purpose, techniques, examples, and the importance of quality content in driving link juice to your website.

Before we delve into the details, let’s talk about some basics!

Understanding Link Bait in SEO

Link bait is essentially a piece of content created with the intention of attracting inbound links. It can take various forms, such as blog posts, infographics, videos, interactive tools, quizzes, or even controversial opinion pieces. The main goal of link bait is to capture the attention of both users and search engines, encouraging them to share and link back to the content.

How effective is it?

The Power of Valuable Content

Creating link bait that genuinely captivates users requires providing unique and valuable information. When your content offers something that is not easily found elsewhere, it becomes a magnet for links. Valuable content can come in the form of expert insights, in-depth research, comprehensive guides, entertaining stories, or even humorous and shareable content. By focusing on quality and relevance, you can ensure that your content has the potential to go viral and attract a wide range of backlinks.

Link Baiting Techniques

• Creating Exceptional Guides

Comprehensive guides that offer detailed information on a particular topic are highly valued by users. By providing valuable insights, actionable tips, and practical solutions, you can establish your brand as an authority in your niche. People will naturally want to link back to your guide when they find it useful.

• Data-driven Research and Infographics

Conducting original research and presenting the findings in visually appealing infographics can be a powerful link baiting technique. This type of content often gets shared and linked to by industry influencers, bloggers, and journalists who find the data valuable for their own work.

• Unique and Controversial Opinion Pieces

Sharing a bold or thought-provoking opinion can spark discussions and debates, leading to an increased likelihood of being linked to. However, it’s crucial to approach controversial topics with sensitivity and respect to avoid negative backlash.

• Engaging Visual Content

Videos, animations, and interactive tools can enhance user engagement and make your content more shareable. By incorporating multimedia elements into your content, you increase the chances of attracting links from various sources.

Link Baiting Examples

To understand link bait in action, let’s explore a few notable examples:

• Moz’s Beginner’s Guide to SEO: Moz’s comprehensive guide to SEO has become a go-to resource for beginners and experts alike. Its detailed content and user-friendly format have earned it numerous backlinks from industry websites, forums, and blogs.

• Buzzfeed’s Quizzes and Listicles: Buzzfeed is known for its entertaining quizzes and engaging listicles. Their shareable and relatable content often goes viral, attracting links from a wide range of sources.

• The Oatmeal’s Comics: The Oatmeal, a webcomic site, has gained a massive following by creating humorous and insightful comics. Their unique style and content have garnered them a substantial number of backlinks.

What else does Link baiting help in? Link juice!

The Importance of Link Juice:

Link juice refers to the value or authority passed from one website to another through backlinks. When high-quality websites link to your content, they pass on their authority, which can improve your website’s rankings in search engine results. Link bait helps generate organic backlinks, effectively increasing the flow of link juice to your website. This, in turn, enhances your website’s credibility and visibility in search engine rankings.

Final Thoughts

In the competitive world of SEO, link baiting has emerged as a powerful strategy to attract natural backlinks and boost website rankings. By creating valuable and engaging content, you can encourage users and influencers to share and link back to your website. Remember to focus on producing unique and valuable content that meets the needs of your target audience. Link baiting is not a one-size-fits-all approach, so experiment with different techniques to find what works best for your brand. By incorporating link bait into your SEO strategy, you can enhance your online presence, drive more traffic, and ultimately improve your search engine rankings.

Remember, the key to successful link baiting lies in consistently delivering high-quality content that captivates and resonates with your audience. So, start brainstorming ideas, get creative, and let your content shine in the digital realm!

There’s no doubt about the fact that link baiting has emerged as a powerful strategy for driving organic backlinks and boosting website rankings. At OutreachGirls, we are passionate about helping businesses harness the true potential of link baiting. As a leading UK-based link-building agency, we specialise in providing exceptional services that generate high-quality backlinks. With OutreachGirls by your side, you can unlock new levels of online visibility and establish your brand as an authority in your industry. Don’t miss out on the opportunity to leverage the power of link baiting and experience remarkable growth. Visit us at outreachgirls.com and let’s make your website shine in search engine rankings together!

What Is HARO Link-Building?

Link-building is a vast field; there’s a plethora of opportunities a brand can utilise to grow its online presence and hence, boost its sales. Building backlinks for SEO growth is a complex process; there are a ton of different aspects that you need to take into consideration, and resultantly, there are a lot of different opportunities as well! One of these link-building opportunities is HARO link-building. This might be a term that you don’t hear that often. Well, that’s partly because it isn’t as ‘mainstream’ as other link-building techniques, and it might not be as rewarding as, say, editorial link-building. But nevertheless, it is still a link-building opportunity that you definitely don’t want to miss out on!

What Does HARO Mean?

HARO stands for Help A Reporter Out. Simply put, HARO is a popular online service that allows journalists to connect with verified sources to get valuable information for their stories. It allows journalists to post queries about specific topics they are researching, and sources can respond to those queries with their expertise in that specific niche. 

HARO is an excellent tool for businesses to gain more exposure and build high-quality backlinks to their websites for SEO growth. Your website needs to have a good reputation in the community for reporters to reach out to you and for them to take your answer as credible information that they’d be happy to link to. 

So, now that you’ve gotten an idea about what HARO is, we can get into some more details here. 

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How Does HARO Work?

At this point, you’re obviously wondering how HARO link-building works and how exactly it helps with my site’s SEO. We’ve compiled a step-by-step process of HARO link-building for your ease; take a look:

• Signing Up For HARO

The first step is to sign up for HARO as a source. It’s a simple process that requires you to enter basic information about yourself and your business. Once you’re all signed up, you’ll start receiving almost three emails a day from HARO with a variety of queries from journalists.

Pretty simple, right? Let’s keep moving.

• Identifying Relevant Queries

The second step is to identify relevant HARO queries that you can respond to. It’s essential that you only respond to queries that are relevant to your business’s niche. You can use keywords related to your business to filter the queries and only respond to those that match your niche.

• Crafting A Compelling Pitch

Once you’ve identified a relevant query, the next step is to create a compelling pitch that will grab the journalist’s attention! Your pitch should be concise and has to tempt the journalist, highlighting your expertise and how it relates to the query. It’s essential to provide unique valuable insights or opinions that the journalist can use in their article.

This one sounds a bit like blogger outreach, doesn’t it? Let’s take a look at the next stage.

• Placing Your Website’s Link!

Ensure that whenever you answer a HARO query, always include a link to your website. This link will serve as a backlink to your website, which can improve your SEO. Be sure to include a relevant link that adds value to the article and doesn’t just seem like self-promotion or, worse, spam.

• Following Up

Make sure that you follow up on the queries you responded to. This can serve as a polite reminder for the HARO journalist that you just pitched to. A follow-up can also allow you to offer more information on the topic.

So, this is how the entire HARO process works. Now that you’ve understood what it is and how it works, let’s take a look at some of the major benefits of HARO link-building!

Benefits Of HARO Link-Building

Even though HARO backlinks aren’t considered as effective as other link-building techniques, there are still a lot of benefits to HARO link-building; take a look:

• Improved SEO!

HARO link-building can improve a website’s SEO by generating high-quality backlinks from authoritative websites. Search engines consider the amount and the quality of backlinks when determining a website’s ranking in SERPs, and having backlinks from reputable sources can enhance a website’s authority and relevance.

• More Traffic

HARO backlinks can drive more traffic to your website by engaging the audience of the HARO journalist who includes the backlink to your website in their article. This can increase the exposure of your website and potentially generate more leads!

• Amplified Brand Credibility

Being featured in an article can increase a business’s brand awareness and credibility, which can lead to more trust and customer loyalty. Your brand will have a much more credible and trusted outlook when journalists refer to your information as a credible source!

Conclusion

HARO link-building is among the SEO link-building techniques that you can utilise you boost your brand awareness and, resultantly, generate more leads. This article is intended to give you all the information you need on HARO backlinks and why they’re important to amplify your brand credibility! Link-building can be a hassle to deal with, and you need a lot of expertise to do it right. So, why not hire professionals like us to do it for you? We’ve been building high-quality, authoritative backlinks for businesses of all niches! Get in touch with us now and order the best link-building services on the market.

What Exactly Are Natural BackLinks?

In the SEO link-building world, you might have heard the term ‘natural backlinks’ often. Natural links are exactly what they sound like, organic links, good links and links that just make sense and get results! So, if you ever hear the term natural links again, they’re talking about organic link-building. 

Of course, links that are obtained using black-hat SEO techniques are referred to as fake, harmful, or just unnatural backlinks that are artificial in nature and won’t get you any real results! Thus, ensure that you’re always practising white-hat SEO link-building techniques because that’s the only way you can make it to the top!

Let’s look into what makes a link a natural backlink and everything else that you need to know about natural link-building!

What Is A Natural Backlink?

Simply put, natural backlinks are links that are acquired naturally without any manipulation or intentional link-building efforts. 

In other words, they are links that are created by other websites or individuals voluntarily because they find the content on your website valuable and relevant to their own audience. Natural links are also called organic links or editorial links.

So, now that you have an understanding of what natural link-building is, we can go into a little more detail!

Importance Of Natural Backlinks

Natural backlinks are important for SEO because they are one of the key indicators that Google uses to determine the quality and relevance of a website. Google’s algorithm considers natural backlinks as votes of confidence from other websites that your website is valuable and trustworthy!

Here’s how it works. When a website links to your website naturally, it essentially sends a signal to Google that your website has high-quality content that is worth sharing. As a result, Google is more likely to place your website higher in search results for relevant search queries.

Another reason why natural link-building is so important is that natural backlinks help increase the visibility and exposure of your website to a wider audience. When other websites link to your website, they are essentially endorsing your content and recommending it to their own audience. This can drive referral traffic to your website and help significantly expand your customer reach!

Hopefully, by now, you’ve understood just how important natural link-building is! This section is aimed to answer the question people often ask, what are the advantages of natural backlinks? And now that we’ve answered it let’s get into how you can go about building natural links!

Natural Link-Building Tips!

There are various aspects you need to take into consideration when acquiring natural backlinks for your website. Let’s have a look.

Content is KING!

Acquiring natural links requires a proactive approach to content creation and promotion. The first step is to create and publish high-quality content that will be considered relevant, useful, and engaging by your target audience. The content can be in the form of blog posts, articles, infographics, videos, or any other format that resonates with your audience.

Once you have created high-quality content, the next step is to promote it through various channels such as social media, email marketing, guest blogging, and influencer outreach. The goal is to get your content in front of as many relevant audiences as possible and encourage them to share it.

And what happens when they share it …?

Well, when your content is shared and linked to other websites, it’s important to monitor and track the incoming links to your website. You can use tools like Google Search Console or Ahrefs to identify new links and monitor the overall health of your website’s backlink profile.

Another thing you should know about natural link-building is that natural links can take time to acquire, and there is no guarantee that your content will be linked to other websites on its own. However, by consistently creating high-quality content and promoting it through various channels, you can increase your chances of acquiring natural links over time.

Conclusion

Natural backlinks are the backbone of effective SEO strategies. They are essential to your growth and gaining an edge over the competition! That being said, link-building can be a strenuous task, it can be hectic and time-consuming, and you need to do it right! So, why not get professionals like us to do it for you? We have over 12 years of experience in link-building, and we can get you the growth you deserve! Get in touch with our link-building agency right now.

Is Contextual Link-Building Really That Important?

Link-Building Metrics You Need To Know About!

Creating and implementing the right backlink strategy that works for your brand can take a lot of effort, and you need to be able to determine what works and what doesn’t. So, what you need are a bunch of different link-building metrics that you can evaluate. Based on those metrics, you can tweak your backlinks strategy to achieve the best possible outcome and boost your SEO rankings to an all-time high!

Previously, we’ve given you a lot of information regarding link-building, but we haven’t talked about how to measure link-building. Well, that is exactly what we’re going to do in this article and by the end of it, you’ll be able to tell if your backlink campaign is working or not! So, without further ado, let’s start with our link-building metrics, shall we?

Domain Strength

The first among our link-building metrics is domain strength. domain strength is focused on evaluating a site’s overall authority. A strong domain is what you need when looking to build links, not just the target websites’ domain strength, but your’s too! A strong domain allows you to pull in heaps of quality traffic. 

This particular score was created by none other than Moz, and, of course, they provide an online tool to measure the domain strength of a website. There are several factors that define the domain strength of a website, and you can judge a number of aspects by just measuring the domain strength. For instance, the domain strength of a website can tell you the domain authority, linking domains, inbound links, and the ranking keywords. So, you’ll get to know the age, popularity, the amount of content, as well as the number of sites that are linked to your target website.

Thus, ensure that you pay close attention to the domain strength of any website you choose to build backlinks with!

PageRank

PageRank, also called page strength, is much similar to domain strength, but it is specific to a web page rather than a whole domain. PageRank is an SEO metric that Google itself uses! So, it’s safe to say that this should be an important part of your backlink campaign evaluation. 

PageRank is scored on a scale of 0 to 10, 10 being the most ‘authoritative.’

Anchor Text Keyword

As we know, anchor text is the actual text that is used to hyperlink a URL to your website. Ensuring that your anchor text is appropriate and contains high-ranking keywords is an important measure and a welcome addition to your link-building strategy! Optimising your anchor text based on judging the anchor text profile of your competitors can help you supercharge your backlinks campaign and achieve an effective outcome. There are a number of tools and websites you can utilise to check the anchor text relevancy and traffic for specific keywords.

Number Of Referring Domains

In link-building, having a high number of links isn’t as important as the quality of the domain those links are coming from. So, make efforts in bumping the number of referring domains rather than getting a bunch of different links from the same domain. This is another link-building KPI that can be super helpful in evaluating your backlink strategy!

Organic Traffic Growth!

Of course, the entire end goal of our backlink campaign is to increase our website’s organic traffic. So, it is essential to keep monitoring your site’s traffic, and there are a bunch of different tools on the internet that can help you with that! Google search console, for instance, allows you to monitor the average positions and the number of impressions, as well as clicks for a particular page. Because, after all, improving your site’s organic traffic is the name of the game here!

Conclusion

Link-building can be a hassle to deal with. On top of all the SEO techniques and guidelines, there are several link-building metrics that you need to be well-versed in judging to implement an effective backlink campaign for your website. Most businesses opt for professional link-building agencies to take care of this for them. OutreachGirls is the best business decision you can make for your brand, and we will prove it to you! We have over 12 years of experience in building quality backlinks for businesses like yours. Our experts provide detailed white-label reports to clearly show the difference we make using industry-standard metrics. So, contact us now and ensure that your site’s backlink profile is as strong as it could possibly be!